If you followed along in the template and included all of the recommendations, then they’ll be able to see how much work they need to do. These specific tasks should be broken down into chunks that make sense for your business (so it doesn’t become overwhelming). When tools compile data for a website audit, they do so without prejudice and without bias. You need to analyze the data and provide context to that data—that’s where the SEO professional comes in when completing the website audit for the client. Broken external links are a different beast from broken internal links.
Creative usage of color coding, iconography, and data visualization via graphs/charts helps crystallize issues and opportunities. The tool quickly showcases deficiencies in effectively targeting keywords relative to rivals along with site averages. Eyeball their Organic Keywords and Traffic to pinpoint areas where you may rank for search terms warranting content development or currently send fewer visits due to subpar page optimization tactics in play. Segment by landing pages, geographic countries, and devices to fully analyze the growth trends in natural search visibility over time.
For a comprehensive view, Google Search Console offers insights on indexation levels, including a section for Excluded assets, indicating pages deemed unworthy of indexing. Additionally, the Mobile Friendly Testing tool is known to behave as Google’s headless browser, executing the page’s JavaScript and rendering the page. This is a great SEO tool to test if anything is stopping Google from accessing the content. Run a site crawl with JavaScript enabled to render pages exactly as they would appear in the browser. In doing so, you’ll evaluate issues Google might encounter when rendering your pages with their JavaScript crawling capabilities. Rendering involves how Google views and displays your page’s content and code.
The Google Lighthouse Plugin (web.dev) does a great job of outlining accessibility issues. It flags SEO Anomaly items in the code such as missing alt text on images or names on clickable buttons. It will also look for descriptive text on links (no “click here”).
Search optimization
Google, for example, releases a bot to crawl a site by executing internal links. As you run your crawl through the audit process (and follow along with our checklist!), you’ll gather a list of technical issues. You can create internal links between pages on your site or work with external sites to get what’s called a backlink to one of your pages. If your site is slow, people are going to go to one of those faster sites, increasing your bounce rate and hurting your rankings in search results. Analyze any web page with the free SEO checker by Seobility to find technical errors and on-page SEO issues that might be holding your site back from top search engine rankings.
Join over 3 million smart website owners who use AIOSEO to improve their website search rankings. Get the #1 most powerful WordPress SEO plugin today and join over 3 million smart website owners who use AIOSEO to improve their website search rankings. Start by checking if your website is indexed by Google and if there are any crawl errors. Making sure Google can access and index your site is crucial for SEO success. Optimizing content for Large Language Models (LLMs) has become more and more important. If you’re facing any of these issues and haven’t performed an SEO audit in the last six months, it’s a good time to run one.
Only a Small Portion of Your Traffic Comes from Search Engines
Then include these questions in your content as subheadings and provide direct, concise answers right below them. For the other SERP features, the exact optimization techniques change based on which SERP feature you’re targeting. These AI-generated summaries now appear at the top of many search results, making it even more important to optimize your content to be included as a source. Authority score has the strongest correlation with ranking ability. So pay special attention to this metric when comparing your site with competitors.
- You can also use its keyword research tool to discover the keywords searchers use.
- SEO audit solutions reveal the strengths and weaknesses of your website.
- By addressing these, you improve visibility, drive more organic traffic, and make sure your website is optimized for search engines.
- With clear explanations and detailed tips on how to fix these issues, you’ll be equipped to handle SEO improvements yourself, even as a beginner.
- If you’re writing a blog post about financial services, and you have a page on your website listing your services, you should definitely be linking to that page.
If you have issues with your XML sitemap URLs not being crawlable, you will need to get these repaired ASAP. This audit package will help you find areas where your pages are weakest and work on improving their overall optimization. According to Hitwise, more than 60 percent of all online searches are conducted on mobile devices. No matter how well-intentioned, if the right project management is not in place, you run the risk of negatively impacting your search results. However, if it seems like every page on your site loads extremely slowly but Google Analytics says people aren’t dropping off after visiting any one specific page—maybe you need to hire an SEO agency.